Retention and churn as long-term revenue metrics

Operators do not need players who make one deposit and disappear. They need players who come back, join promotions, and top up their accounts again.

What they measure:

• Day-1, Day-7, and Day-30 Retention. The percentage of players who return on day 1, day 7, and day 30 after registration.

• Churn Rate. The rate at which players stop playing. High churn points to low traffic quality.

N1 Partners helps affiliates. Managers provide full information about products across a portfolio of 14+ brands, including casinos with high LTV, strong conversion rates, and solid Reg2Dep. You will know which offers actually retain players.

LTV: how much a player really brings in

Traffic volume and the number of FTDs do not show how much money an affiliate will bring to an operator in the long run. LTV is a metric that combines deposit frequency, average check size, and player lifetime. Operators are ready to pay higher RevShare rates to affiliates whose players have high LTV.

N1 Partners works with CPA, RevShare, Hybrid, and spend model. Top affiliates can access CPA commissions of up to 700 euros, RevShare of up to 55%, and individual exclusive offers. RevShare requires high LTV, and the program will help you achieve it.

Engagement: scrolling, clicks, and time on site

Operators track user behavior: how long a player plays, which games they choose, whether they join tournaments, and whether they open push notifications.

Red flags for operators:

• High bounce rate.

• Low session duration.

• No interaction with bonuses and promotions.

N1 Partners offers a range of fast, stable, and mobile-optimised products; new brand launches; expansion of existing brands, and exclusive promotions. They create products players want to return to, which helps improve your engagement metrics.

Funnel conversion: where players drop off

Operators analyse every step: click, registration, first deposit, and second deposit.

• Click-to-Registration: How many users who clicked made it to the registration form.

• Registration-to-FTD: how many registered users made a deposit.

• FTD-to-Second Deposit: how many users who made their first deposit returned for a second one.

If Registration-to-FTD is low, the issue may be with the offer or with how the affiliate presents it. N1 Partners provides data-driven support through daily analytics and expert recommendations, helping you refine your strategies. You will see where the audience drops off and be able to fix it.

Fraud and source quality

Operators monitor bots, fake activity, and dishonest traffic sources. What gets checked:

• Abnormal spikes in clicks.

• Mismatch between IP GEO and the declared GEO.

• High chargeback rate.

N1 Partners is a trusted online casino affiliate program and direct advertiser that has been offering leading brands and high commissions for more than 8 years. N1 Partners works with Tier 1 GEOs. They work only with clean sources and help affiliates avoid questionable schemes.

EPC and ROAS

These metrics show how effectively an affiliate monetises traffic.

• EPC = total revenue / number of clicks. Shows how much you earn from a single click.

• ROAS = revenue / ad spend. Shows return on ad spend.

N1 Partners is an affiliate program and direct advertiser with its own iGaming product portfolio, delivering maximum value and opportunities. Top affiliates can access individual terms and flexible payment schedules upon request and with manager approval.

Understand what operators value, improve your metrics, and work with a partner that values quality, not just numbers. Join N1 Partners.