CPA delivers fast returns, while RevShare builds long-term profit. To understand the true potential of RevShare, affiliates need to understand LTV (Lifetime Value), the lifetime value of a player. Drawing on eight years of experience and real partner data, the experts at N1 Partners explain how LTV affects earnings and why RevShare outperforms CPA over the long term.

Why Player LTV Is the Key Metric for RevShare

Lifetime Value is the total revenue a player generates for an operator throughout their entire period of activity on the platform. In simple terms, your RevShare earnings come down to two things: how long a player sticks around, and how much they actually spend. That's your NGR.

Here's the math behind it:
LTV = average monthly revenue per player × how many months they stay active.

Take a player who deposits €100 a month and hangs around for a full year. That's €1,200 in LTV. At 35% RevShare, you're looking at €420 from that single player over 12 months. Under a €150 CPA deal, the affiliate would receive only a one-time payment of €150.

N1 Partners works with CPA, RevShare, Hybrid, and spend models. Top affiliates can access CPA commissions of up to EUR 700, RevShare of up to 55%, and exclusive individual offers.

RevShare vs. CPA Over Time

To see the difference, compare two 12-month scenarios with 50 players acquired per month:

RevShare earns 16% more by the end of the year. The gap continues to grow because, after 12 months, the accumulated player base keeps generating revenue.

Note: These calculations assume that players remain active. Even with a 50% retention rate, RevShare still pulls ahead after six months.

N1 Partners offers a range of fast, stable, mobile-optimized products, new brand launches, expansions to existing product portfolios, and exclusive promotions that help increase player loyalty.

Factors That Affect Player LTV

LTV depends on several factors that affiliates can influence:

• Retention. Players who remain active longer have higher LTV. Retaining players costs 6-7 times less than acquiring new ones.

• Deposit frequency and amount. Players who deposit regularly and in larger amounts drive LTV. Bonuses and VIP programs provide additional incentives.

• Cross-selling. A player who uses both slots and live casino has a higher LTV than one who sticks to a single product.

• Traffic quality. SEO players have a higher LTV than PPC players because they arrive with stronger intent and remain active longer.

N1 Partners managers provide affiliates with complete information about products across a portfolio of more than 14 brands, including casinos with high LTV, strong conversion rates, and Reg2Dep. This helps affiliates identify the offers that deliver the highest LTV.

LTV: CAC as a Measure of Sustainability

Customer Acquisition Cost is the cost of acquiring a player. Here's a quick reality check: your LTV needs to be at least three times your CAC. Anything less, and you're not really growing — you're just treading water.

Say you're paying €200 per player (that's your CAC) and that player brings in €600 over their lifetime. That 3:1 ratio? That's the sweet spot. If LTV is only €250, the affiliate is merely breaking even.

N1 Partners provides data-driven support through daily analytics and expert recommendations, helping affiliates improve their strategies effectively. They help track LTV:CAC for each traffic source. N1 Partners works with Tier 1 GEOs, where player LTV can be several times higher.

When to Choose CPA and When to Choose RevShare

The right model depends on the traffic source:

Top N1 Partners affiliates can access individual terms and flexible payment schedules upon request and subject to approval by their affiliate manager.

RevShare is a long-term growth strategy. LTV tells you what your traffic is really worth — not just today, but months down the line. And that's exactly where N1 Partners comes in. They've got the experience, the brands, and the terms that actually move the needle for affiliates who are in it for the long run.  Join N1 Partners and build revenue around long-term player value.