Traffic KPIs: where players come from

First, you need to understand where your traffic comes from and how high-quality it is.

• CTR. The ratio of clicks to impressions. A low CTR means the creative is not engaging the audience or the wrong audience has been selected.

• CR. The percentage of visitors who registered and made a deposit. In iGaming, a good CR is considered to be 2-5%. If it is lower, you need to check the landing page.

• EPC. EPC = (affiliate revenue / number of clicks) × 100. A high EPC means the offer monetizes traffic well.

N1 Partners provides data-driven support with daily analytics and expert recommendations, helping affiliates refine and scale their strategies. You will see these metrics in real time.

Revenue KPIs: how much you actually earn

Revenue comes from FTDs and the right payment model.

• FTD. The number of players who made their first deposit. This is the basic measurement unit for the CPA model.

• NGR. The casino’s net revenue from your players after winnings, bonuses, and taxes are deducted. If you work on RevShare, your income = NGR × your percentage.

• ROAS. The efficiency of ad spend. ROAS = campaign revenue / advertising costs. ROAS > 1 means you are in profit.

N1 Partners works with CPA, RevShare, Hybrid, and also offers the Spend Model. Top affiliates can access CPA commissions of up to 700 euros, RevShare of up to 55%, and custom exclusive offers tailored to their traffic and strategy. The Spend Model, where you receive a percentage of the player’s betting turnover, is beneficial for affiliates with a highly active audience.

Retention and LTV KPIs: building long-term revenue

Stable revenue comes from players who return. Key metrics to analyze:

• LTV. The total revenue a player generates over the entire period of activity. LTV = average deposit × number of deposits × player lifetime. The higher the LTV, the more you earn on RevShare.

• Retention Rate. The percentage of players who make repeat deposits after 30, 60, or 90 days.

• Churn Rate. The rate at which players stop playing. High churn is a red flag. You need to change the offer or the traffic source.

N1 Partners managers provide complete information on products across a portfolio of more than 14 brands, including casinos with high LTV, strong conversion rates, and high Reg2Dep. You will be able to choose offers that ensure strong retention.

How to use KPIs for scaling

You need to respond to the signals correctly:

• High CTR but low CR. The problem is with the landing page or the offer. The bonus may not match expectations, or the registration process may be too complicated.

• Low LTV with high CR. Bonus hunters are coming in. You need to change the traffic source or choose an offer with strict wagering requirements.

• High churn in the first week. The problem is retention. The casino does not offer engaging promotions or cashback.

N1 Partners is a reliable online casino affiliate program and direct advertiser that has been offering leading brands and high commissions for more than 8 years. N1 Partners works with Tier 1 geos. Stable markets with high player LTV are exactly what is needed for long-term scaling.

KPI tracking tools and N1 Partners support

Manually collecting data from different dashboards can lead to chaos. You need a single panel where all offer metrics are visible. N1 Partners provides this, along with a range of fast, stable, and mobile-optimized products, brand launches, expansion of existing products, and exclusive promotions.

N1 Partners managers provide recommendations to maximize launch performance. Top affiliates can access individual terms and flexible payment schedules upon request and with manager approval.

With years of experience, a team of experts, and competitive terms, N1 Partners offers everything needed for effective traffic management. Track your metrics, test hypotheses, and scale only what truly works.