Explosive Growth in New Players and FTDs During Tournaments

Major events create a massive influx of new users. Even people who have never placed bets want to “take part” in the Super Bowl or World Cup final. Emotions, social media hype, and large-scale sportsbook advertising create a powerful conversion window.

CPA payouts can jump 3-5x compared to regular months. Conversion rates grow because the audience is already warmed up. N1 Partners works with CPA, RevShare, Hybrid, and spend model. During major tournaments, CPA deals become profitable for affiliates who drive traffic to a “hot” audience.

Growth in Average Deposit Size and LTV

During major events, players make larger deposits. People get caught up in the hype — they're emotionally invested, they want to back their team, and they don't want to miss out on the action. That drives them to bet more. To put that in perspective, the 2022 World Cup brought in roughly $35 billion in bets worldwide — that's a 65% increase compared to 2018.  If that trend holds, the 2026 tournament could easily push past $50 billion.  

N1 Partners offers a range of fast, stable, and mobile-optimized products, new brand launches, and expansion of existing product lines. During tournaments, the program launches special promotions that increase the LTV of the players you bring in.

Market Diversification

In regular matches, players bet on the winner or totals. During major events, they become more creative: exact score, first yellow card, individual player stats, and combined accumulators. These exotic markets have a higher margin for the sportsbook (8-15% vs. the usual 5-7%). This means that if you work on RevShare, your revenue from each player can be higher.

N1 Partners works with Tier-1 GEOs. In premium GEOs, players are more inclined to place complex bets, which increases RevShare.

CPA and RevShare During Tournaments: Which One to Choose

Major events shift the balance between payment models. CPA works well for attracting “casual” fans who will place 2-3 bets. You get quick money for each FTD. RevShare works for regular players who stay in the ecosystem after the tournament as part of the “halo effect.” Many bettors become regular players.

Combine both approaches. Use CPA for quick profit during the tournament and RevShare for long-term revenue from those who stay.

N1 Partners works with CPA, RevShare, Hybrid, and spend model. Top affiliates can access CPA commissions of up to 700 euros, RevShare of up to 55%, and exclusive individual offers.

Technology and Analytics

Real-time betting is the name of the game during these events. Any delay — whether it's a slow withdrawal, a laggy live bet, or outdated odds — and players will take their money elsewhere. So we make it a priority to give our partners the right resources to stay competitive. At N1 Partners, that means providing real-time data and practical advice every day — so you can adjust your strategy on the fly as the tournament progresses.  

Managers provide information on products in a portfolio of more than 14 brands, including sportsbooks with high conversion rates. You will know which brands handle tournament traffic best.

How to Prepare for a Major Event

The N1 Partners team has prepared a checklist for affiliates:

1. Start preparing content 2-3 weeks in advance: match previews, odds analysis, and predictions.

2. Launch themed promotions, free bet promo codes, and first deposit bonuses.

3. Scale up your ad spend a few days before the action starts. We recommend bumping up your PPC and social media budgets around 3 to 5 days ahead of the event to catch the early wave of interest. 

4. Focus on live betting: activity reaches its peak during the match.

N1 Partners is an affiliate program and direct advertiser that has been offering leading brands and high commissions for more than 8 years. It provides affiliates with maximum value and opportunities. Prepare in advance and earn from the biggest sporting events of the year with N1 Partners.