Every platform handles casino ads differently. Google wants you certified in each country you're targeting. Meta wants written approval for every account. TikTok? Real-money gambling ads just aren't allowed in its standard formats.

Understanding these limits upfront keeps affiliates from wasting money on campaigns that would never clear moderation anyway. N1 Partners experts compare the policies of the largest platforms.

Google Ads

Google does allow gambling ads — but the rules are clear and the bar is high. Advertisers need to meet a specific set of requirements before anything goes live. 

• Country-specific certification. A separate application is required for each GEO. Approval in one country does not authorize advertising in another.

• Affiliates are allowed. Aggregators and affiliate websites may advertise if they link only to licensed operators.

• The domain must belong to the advertiser. Sites on free hosting platforms or third-party subdomains won't qualify for certification.

• Required disclaimers. Any landing page has to display age limits — 21+ in the U.S., 18+ elsewhere — along with links to problem gambling support organizations. 

• Separate accounts. Online casinos and social casinos cannot be advertised from the same account.

For sports betting on YouTube, nationwide targeting is permitted, unlike in other formats.

N1 Partners works with CPA, RevShare, Hybrid, and spend model deals. The best partners of N1 Partners can take advantage of individual terms and flexible payment schedules upon request and with the approval of the partner manager. 

Meta

Meta allows gambling advertising, but only under strict requirements:

• Written permission. Applications are submitted through Meta Business Suite with proof of licensing for each target GEO.

• Affiliate and aggregator registration. They must demonstrate compliance with the requirements. Landing pages and redirects are subject to strict review.

• Age restrictions. The minimum age is 18, with 21+ required in the U.S. where mandated by state rules.

• Prohibited creatives. Ads can't promise guaranteed wins, inflate financial results, or lean on pushy, aggressive language.

• Meta casts a wider net. The permission requirement also applies to affiliate landing pages, even when users cannot gamble for real money directly on the page. 

N1 Partners is a reliable affiliate program and direct advertiser with 8 years of experience. They work with different GEOs, for example, New Zealand, Australia, Canada and help affiliates adapt creatives to the requirements of each platform.

TikTok

TikTok remains the most restrictive platform for gambling advertising. Standard real-money ad formats are prohibited, which means direct advertising of online casinos and sportsbooks is unavailable. Creatives cannot use messaging related to getting rich quickly, and bloggers or influencers under the age of 25 cannot be used for promotion.

Exceptions are possible only through pilot programs with direct involvement from TikTok representatives. A lot of affiliates lean on educational content or blog-style funnels rather than pushing players straight to a deposit. 

What actually works instead: 

• Organic content without deposit calls to action (branding, entertainment, responsible gambling).

• Disclosed partnerships with content creators that direct users to off-platform tracking links.

• Social media works as the top of the funnel by building trust and awareness, while conversion happens through affiliate links.

N1 Partners managers provide affiliates with complete information about products across a portfolio of more than 14 brands, including casinos with high LTV and strong conversion rates. Affiliates can choose offers that best fit the restrictions of each platform.

Each platform requires a different approach. There is no universal strategy. Common rules across all platforms include verifying licensing in each GEO, displaying age and responsible gambling disclaimers, avoiding aggressive messaging about quick money, and keeping certifications up to date.

Top N1 Partners affiliates can access individual terms and flexible payment schedules upon request and with manager approval. The program supports affiliates working with any advertising platform. Join N1 Partners and choose the optimal channels for your traffic.