Testing a new GEO?

Before you launch, make sure you’re fully prepared. Vlad, Deputy Head of Affiliates at N1 Partners, shares his hands-on experience from testing dozens of GEOs and provides a practical checklist to help you launch efficiently and avoid costly mistakes. Use it before your next campaign and see if your setup is ready.

1. Research before you launch

- Every successful test starts with market knowledge.
- Understand which payment methods users actually rely on and which restrictions apply in that region. Look at competitors — who’s already active, what offers perform, and how they position themselves.
- Define your Tier strategy: Tier-1 may cost more (high CPC/CPM) but usually offers stronger retention and LTV.

Skipping this step is a common rookie mistake that burns your budget early.

2. Localize properly, not just translate

Once you understand the market, it’s time to speak its language.

- Localization means more than translation — it’s about using local slang, humor, and cultural references that resonate.
- Visual identity matters: choose colors and imagery that are positively perceived in the region (red in China, green in Europe).
- Adapt your offer to the local mindset — for example, “refer-a-friend” bonuses work well in Brazil, while in Scandinavia, “fair play” and fast payouts perform better.

3. Test and track your funnel

- Run several combinations (offer × landing page × creative) in parallel.
- Give each test at least 50–100 clicks before making any conclusions.
- Track and analyze the full funnel — not just FTDs. Use trackers and postbacks to see the entire conversion chain.
- If players don’t return within two weeks, don’t scale the GEO. Stop, analyze, and pivot.

4. Compliance first

Before scaling, make sure your campaigns comply with local laws.
- Study where iGaming ads are allowed and where disclaimers are required.
- Check banking and payment system restrictions to ensure your payment flow works smoothly.
- Avoid aggressive or misleading creatives — for instance, “easy money” messaging in Germany often leads to instant bans.
- Compliance violations can quickly kill your test and waste your entire budget.

5. Work with local partners

- Find affiliates or media buyers who already have real experience in that GEO.
-Share insights — which formats convert best (FB, TikTok, push, SEO) — and collaborate with local communities who understand what truly drives user engagement.
- Local expertise saves time and boosts ROI faster than isolated testing.

6. Optimize before you quit

- Set clear KPIs before launch — for example, ROI ≥ 30% within 30 days.
- If the GEO doesn’t show consistent performance within 4–6 weeks, pause it and reallocate the budget.
- It’s better to move on to a new market than to keep pushing an unprofitable one.

7. Always retest

- Markets evolve.
- What worked last year might flop today.
- Revisit your GEOs regularly, especially after regulatory, payment, or traffic shifts. Consistent retesting keeps your strategy sharp and profitable.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser that unites more than 14 casino and betting brands. Operating across 10+ Tier-1 GEOs, the company runs a portfolio of 14 active brands with Reg2Dep rates up to 70% and a global network of 10,000+ affiliates.

Offering top-tier conditions — CPA up to €650 and RevShare up to 45% — N1 Partners gives affiliates the opportunity to stay ahead of the game.

Be number one with N1!